TV CHANNEL ADVERTISING IN UTTARAKHAND

We provide Television Advertising on National Channel and Local channels of Uttarakhand. We provide Advertising on ZEE, STAR, 9XM,DD and other national news channels. We provide advertising on local channels of Uttarakhand like as UCN Digital , UCN Music, UCN Garhwali, UCN Movies, Doon Digital, Doon Garhwali, Bsn Movies, Bsn Garhwali, Bsn Music, Prime Digital, Prime Garhwali, Prime Time etc.


Television advertising is the favorite advertising vehicle among all advertisers. It is a brand's dream to place their ad on TV. Television advertising adds certain credibility to a brand. TV advertising offers a very low cost per reach. With video format of ads, one can engage with the customers in a very entertaining way through advertising in TV. For an advertiser wanting to reach out to Pan India, no other advertising medium is more effective than Television.  Brands can also integrate their products with the programs thereby reaching out to their target group in a less intrusive way.



Television advertising ad format

To play their ad in television, advertisers need to provide their ad in .mov format. Specification of the video ad for Television ads varies across the TV channels. However you can follow the table table for ad format of most of the channels. Folllowing ad format works for Star HD channels and most of the popular television channels in India.


Container


MXF for XDCAM HD422


GOP


Long GOP


Bit rate type


CBR


Video Codec


XD CAM HD 422


Video bit rate


50 Mbit/s


Width


1920


Height


1080


Frames per second


(i) 50 or (p) 25


Aspect Ratio


16:9 (Full Frame only)


Audio Codec


PCM and Dolby E


Bits per sample


24 bits; Dolby E always 20


# of Audio channels


4 tracks as per 1.2


Audio sample rate


48 kHz

Advertising options in Televisions

Video ads are the most popular media option for TV advertising. Innovative television advertising options include L Band, Scrollers and Aston Bands. When you book a TV campaign, most of the TV channels offer advertisers free sponsorship tags. Rate for innovative television media options is more than regular ads. Content integration is another popular television advertising option.


You can have a look at television ad type video examples by clicking


Regular FCT Ad

These are the regular television ads that we see. They are the most popular format of ad on TV and are played during the break. Rates for regular TV ads are available on the site.


Aston Band

Aston Band is a flash ad that plays at the bottom of the screen while the content is being played. Because Aston Band TV ads are played on TV along with content, cost for Aston band on television is more than other formats.


Scrollers Ad

A popular format of ad in News Channels on television, the ad keeps scrolling from one end to the other. Scroller ads are short duration ads and rates for scroller ads depend on the channel.


Teleshopping ad

Teleshopping ads on Television are in format of programs and mainly used for selling. The duration of teleshopping ads vary from 10 minutes to 30 minutes. Teleshopping ads are played in non peak hours and is a low cost medium for advertising on TV. You can find the list of popular TV channels in India accepting teleshopping ads on The Media Ant


L Band

  • L bands are L shaped ads played on TV while the content is being played. As L Band ads are played during the program, the cost of L Band advertising is higher than regular ads.


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